The market for coffee sales in the United
States alone is $18 billion, owing to the fact that over 50% of Americans drink
coffee daily, and the average coffee drinker consumes 3.1 cups of coffee per
day. Coffee consumption has sharply increased worldwide
over the past several decades (Figure 1), although it has surprisingly decreased dramatically in the
United States (Figure 2).
Figure 1: Worldwide coffee consumption in weight by decade (www.unctad.info) . |
Figure 2: Volume of coffee consumption
in the United States by year www.marketwatch.com)
.
|